Philadelphia Website Design Case Study – Dances for Dimes

Client Overview
Dances for Dimes is a community-driven initiative where local dancers come together to support the March of Dimes, raising funds and awareness for maternal and infant health. Despite their passion and dedication, their previous website lacked the visual appeal and functionality to attract donors, recruit dancers, and showcase their events effectively.

Project Goals

1. Highlight Community Impact: Showcase the dancers, their performances, and the funds raised to inspire support.
2. Increase Donations: Streamline the donation process and emphasize how contributions make a difference.
3. Recruit Participants: Provide an easy way for local dancers to join the initiative and get involved.
4. Engage the Community: Use the website as a hub for event details, updates, and volunteer opportunities.

Our Approach

1. Dynamic Design: We created a vibrant, movement-inspired design that reflected the energy of the dancers. High-quality performance images and videos were featured throughout the site to capture visitors’ attention.
2. Event Focus: A dedicated “Events” page included an interactive calendar with event details, ticket purchase options, and links to live streams for virtual audiences.
3. Donation Integration: The donation page was enhanced with compelling messaging, clear calls-to-action, and a secure platform for online contributions. A progress tracker was added to show how close the initiative was to reaching fundraising goals.
4. Participant Recruitment: A “Join the Movement” section provided an online registration form and highlighted the benefits of participating, including community building and making an impact for a meaningful cause.
5. Community Engagement Tools: A blog and social media integration were added to share success stories, dancer spotlights, and updates, ensuring ongoing engagement.

Results

• 35% Increase in Donations: The enhanced donation page and progress tracker motivated more contributors.
• 50% Growth in Participation: Easier registration and improved visibility attracted more dancers and volunteers.
• Stronger Community Ties: Website traffic rose by 40%, with users spending more time exploring events and updates.
• Positive Feedback: Visitors praised the new design as “inspiring and easy to use,” helping Dances for Dimes gain greater visibility and support.

Client Feedback
“The website captures the heart of what we do—connecting dance, community, and an important cause. It’s been instrumental in helping us grow and make an even bigger impact.”

Conclusion
The Dances for Dimes website redesign highlights how creative design and strategic functionality can drive awareness, participation, and donations, amplifying the impact of community-led initiatives.